Sweet potatoes are included within all of your Grain Free Range. Although this is a key ingredient within the range, what are the benefits of Sweet Potato and why is it added?


  • It’s Superfood! Packed with a wide range of vitamins and minerals and naturally gluten-free

  • Great for digestion as sweet potatoes are high in fibre which helps to promote a healthy digestive system and good stool; formation. They are also soothing on the stomach so are great for more sensitive animals.

  • They have a low glycemic index which means that they release glucose more slowly into the bloodstream, unlike other starchy foods which release this more quickly once consumed. This means blood sugar levels remain more constant and provide a steady release of energy throughout the day to the animal

  • They are one of the best sources of Vitamin A which is an antioxidant powerhouse and is thought to have anti-ageing properties along with helping to maintain good eyesight and aid skin and coat condition.

  • Thought to have anti-inflammatory and immune-boosting properties as they are rich in beta-carotene, an antioxidant, along with other vitamins and minerals such as Vitamin C, Vitamin B complex, Iron, Phosphorus and Magnesium.

  • As sweet potatoes contain a lot of magnesium, it’s thought that this can help with stress and promote calmness, relaxation and good mood.


Pea protein is a concentrated source of protein which is very valuable in pet food as it is a highly digestible source of vegetable protein. It’s great when used in combination with animal-based proteins as they can complement each other to meet an animal’s nutritional requirements.

You might wonder why some recipes within a range of products contain pea protein when others don’t, this is because different meat sources contribute different levels of protein to a recipe. So for example, if a lamb based recipe doesn’t meet the overall desired level of protein just from the meat ingredients, then we can include some pea protein to help increase the protein level of the recipe to ensure that the animal is getting enough protein in their diet.

We always look to include meat proteins as the main source of protein within a recipe as these are complete proteins which means that they contain all the essential amino acids required by an animal, however, pea protein is a nutritious complementary protein source which is still easily digested and beneficial to the animal.


Carrot is known for being a good source of Vitamin A in the form of beta-carotene which helps support eye health and vision within pets.

Carrots are also a good source of antioxidants, which can help support immune health and help to support oral health

  • Carrot is also a good source of antioxidants which can support immune health

  • It can help support oral health with antibacterial qualities

  • Carrots can help support cognitive function.

Asparagus contains aspartic acid and a high amount of potassium making it act as a natural diuretic which means that it promotes urination. Asparagus is thought to help promote urinary tract health and prevent infections. Asparagus is also a good source of fibre which aids with digestion by helping food to move through the gut and is also high in B Vitamins which have a range of benefits but are especially important for aiding metabolism.



Apple is a source of soluble fibre, this acts as a food source for healthy bacteria within the digestive tract which aid digestion. Apples are also great for weight management as they have a low energy density and the fibre they deliver helps animals to feel fuller for longer.


Cranberries have a high content of vitamin C and antimicrobial properties. In medicine, cranberries can be applied to treat bladder and kidney infections. When used in cat diets, the valuable contents of the berry may aid in the prevention of urinary tract infections.


Mint has been known for a very long time as a ‘medicinal herb’. The aroma of the herb is thought to activate the salivary glands and also the glands which produce digestive enzymes in the mouth helping to facilitate digestion. It’s also believed that mint helps to soothe the stomach in times of indigestion or inflammation and can help to reduce gas production.